1. Introduction
COAR Global, a prominent international consultancy based in Cyprus, approached me for a website redesign that would encapsulate its global stature, embody its core principles, and provide clear information about its vast range of services. The project involved the creation of a website that not only looked aesthetically pleasing but also provided enhanced functionalities, intuitive navigation, and interactive elements to engage their audience.2. The Process
i. Discovery & Strategy
Before jumping into the development phase, I dedicated time to understand COAR Global's mission, vision, and core areas of work. This helped in creating a site map and deciding on a content strategy that would do justice to the brand's stature.ii. Design
While basic designs were provided, we aimed to elevate them:- Typography & Color Palette: Keeping in mind COAR's international presence, I ensured a clean, modern typography and a color palette that reflected trustworthiness and professionalism.
- Interactive Elements: I introduced subtle hover animations, parallax scrolling, and infographics to make the website engaging without compromising its professional look.
- User Experience: Prioritized a clear and intuitive navigation menu, ensuring that users could access the information they needed with ease.
iii. Development
The website was built using WordPress with the Divi theme, which allowed for flexibility in design and functionality.- Responsive Design: Ensured the website was fully responsive, providing a seamless experience across desktop, tablet, and mobile devices.
- Advanced Features: Implemented features like dynamic content loading, interactive data visualization for their research segments, and a multimedia gallery showcasing their on-ground efforts.
- Optimization: The website was optimized for speed, security, and SEO, ensuring quick load times and a safe browsing experience for users.
3. Key Features
- Interactive Blog & Research Section: A dynamic section where COAR could continuously update its findings and articles. This section featured filter options, search capabilities, and interactive charts/graphs to represent data.
- Testimonials & Case Studies Carousel: Showcasing feedback from partners and detailed case studies, enhancing credibility.
- Custom Animations: Introduced custom animations that highlighted COAR's three main areas of work, ensuring that visitors could grasp their key services quickly.
- Integrated Contact Form: An easy-to-use contact form that connected directly with COAR’s CRM, streamlining their lead management process.
4. Results
The revamped website was well-received by both the client and their stakeholders. The interactive elements ensured users spent more time on the site, leading to increased engagement. The clear representation of COAR's services ensured that visitors left the website with a comprehensive understanding of their work and values.
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