Software Engineer, UW (interACT Lab)

I joined the interACT Lab at the University of Washington as a research assistant—just hoping to get closer to projects that meant something. I stuck around for over two years, eventually becoming the lead technologist and engineer in the lab. That time gave me the opportunity to work on Social Media Test Drive (SMTD), a large educational platform developed across multiple universities to help adolescents learn how to use social media safely. While the core platform was already established, I led the development of the international and Spanish-language version—an initiative that reached students in classrooms around the world.

Behind the scenes, I automated a data pipeline using Java to collect, store, and structure anonymized user interaction data at scale. I also developed custom AI/ML algorithms using PyTorch to help researchers analyze how young users engaged with the platform—surfacing patterns and insights that otherwise would’ve been buried. It was one of those rare projects that blended education, behavioral research, engineering, and real-world impact—and getting to lead that work as a student was something I’ll never forget.

Cheers to breaking conventions, embracing flavor, and raising a glass to the art of brewing. Elevate your palate!

Services
Client
Beyond Brewery
Year
2022
Challenge

Our client needed a brand refresh to better reflect their evolving business values and appeal to a younger demographic.

In response to the dynamic shifts in their industry landscape and a desire to connect more effectively with a younger audience, our client recognized the imperative for a comprehensive brand refresh.

Driven by a commitment to remaining current, aligning with contemporary values, and resonating authentically with a dynamic audience, the refresh encompassed a holistic approach — from visual aesthetics and messaging to a profound reimagining of the overall brand experience.

Goal

We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.

Armed with insights, we meticulously refined their brand message for authenticity and resonance. Beyond words, we embarked on a creative journey, crafting a fresh visual identity that truly showcases their unique essence. This integrated approach, blending refined messaging and a captivating visual aesthetic, empowers our client to confidently communicate their values and engage their audience in a meaningful way.
Result

The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.

The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.

Bringing back visitors to the world of craft beer! Such an exciting journey!

Bringing back visitors to the world of craft beer! Such an exciting journey!

Next project
At Amazon, I’ve been building across high-scale systems and frontier tech. I engineered a data integrity algorithm in Java and TypeScript that eliminated 165,000+ hours of manual revision—low key, one of the cleanest wins I’ve shipped. I’ve worked on distributed systems handling 25M+ messages a day, built core features for a publishing platform that pays out $50M+ to authors monthly, and led machine learning ETL pipelines across millions of rows using AWS Glue, PyTorch, and S3. Now I’m at AWS Bedrock, working on Responsible AI—helping build Bedrock Guardrails and shape how foundation models are deployed at scale. The work is fast, ambitious, and squarely at the center of where tech meets society. It’s exactly the kind of challenge I look for: real-world stakes, zero playbook, and the chance to build things that actually move the needle.